Marketing a home is creating a lifestyle that Buyers want.
People do judge a book by its cover.
1. Curb Appeal
Seasonal color, a well-manicured lawn and landscape, and a
freshly painted front door all add value and interest to the home.
2. First Impressions
Make the entryway of the home inviting.
Flowers or natural elements will also add a welcoming touch.
Consider air fresheners that are subtle with a natural scent like cinnamon or vanilla.
3. Kitchens sell homes
A well designed updated kitchen will pay for itself.
The update doesn’t need to be high-end or luxurious.
Changing out cabinet hardware is an inexpensive way to change the look of the kitchen.
An interested buyer will open up drawers, cabinets and closets so remove
anything unnecessary and give the illusion of a clutter-free lifestyle.
Keep the counter tops clear of clutter and most appliances.
Today’s busy buyers are looking for homes that are move-in ready
and they want to feel good about the investment that are making.
Updating fixtures is a way to give a bathroom that “move-in ready” feel.
A local study compared homes that were staged versus those that were not.
Staged homes sold for up to 5% more than those that were not staged
and sold in half the period as for the non-staged homes.
Professional Staging—is often tax deductible.
It can often be charged on a credit card and paid off once the home sells.
What Is Staging
Stagers can add that touch of style that transforms your
home into one that will catch the eye of Agent and Buyer.
Stagers can create a warm, rich, chic ambience starting with paint selection.
Staging that is well-designed and uncluttered allows the Buyer to see the
possibilities and to see themselves in their new home.
Staging can be as simple as rearranging your existing furniture or as involved
as removing all of your furniture and replacing it with “staged” furniture.
After staging, photos and a virtual tour will be posted on the local MLS and on
Costs of staging vary according to the level of staging and the size of the home.
The option with the most impact is to have the stager fully furnish your home.
This can mean a set-up fee ranging from $2,000 – $4,000, and a monthly
furniture rental rate (after the intial 30 days) ranging from $1,500 to $2,000.
Another option is partial staging.
Edit down furniture and accessories so buyers envision their things in the home.
There does not need to be something on every wall or every corner.
Leave passageways and hallways clear to allow two people two to pass.
It may look bare to the homeowner, but will look fresh and organized to a buyer.
Keep paint colors neutral and current.
Paint is an inexpensive way to freshen up a space and give a good first impression.
A third option is to pay for a stager to consult on an hourly rate and guide the staging
of the seller’s furniture.